How Search Ranking & Tasker Analytics Work (UK)

Please note: this post currently applies to UK Taskers only.

So, you’re new to TaskRabbit. You might be wondering: How do I know if I’m being seen by clients in search results? How do I compare to other Taskers in my city?

We’ve put together a set of analytics to help you determine whether you’re getting the most from our platform based on local demand. These data points work together to:

  1. Show your potential as a Tasker
  2. Give you a snapshot of how you stack up against other Taskers
  3. Position you in client search results based on your past performance
  4. Help clients see a higher number of relevant Tasker profiles

The more tasks you complete after appearing in search results, the better your analytics will be, and the higher up in client search results you’ll show. This will help you get more tasks and thus earn more.

Tasker Analytics Categories

Tasker Analytics have been split up into three categories:

Opportunity

This analytics category contains data that gives you insight into your potential as a Tasker. This potential is based on how many times you’ve appeared in client search results and your average search position (if you’re in the #1 spot, it means clients will see you first when searching for a Tasker). This analytic category also shows how your potential compares to other Taskers in your city. 

To recap, this category shows:

  • What order you show up in an average client search
  • How many total times you have been shown in client search results
  • How your client visibility compares to other Takers in your area.

Tasks 

This analytics category gives you information on all things related to tasks. The best way to increase your earning potential is to improve the analytic data within the “Opportunity” category, and the fastest way to improve your “Opportunity” data is to complete tasks and earn positive reviews.

To recap, this category shows:

  • The number of tasks you’ve completed in the past 30 days.
  • The number of tasks we anticipate could have done based on your search result appearances and average position. This number is a great guide to help you understand your task potential, but it’s a number that you can always exceed!
  • How your task completion compares to other Taskers in your area. 

Earnings

This analytics category helps you tie all of your data together and ultimately improve your “Opportunity.” Similarly to the “Task” category, we’ll show you your total earnings within the past 30 days, how much we anticipated you had potential to earn within that same time period, and how your earnings compare to other Taskers in your city as a reference.

To recap, this category shows:

  • How much you’ve earned in the past 30 days.
  • How much we anticipate you could earn based on your current potential and availability. This number is a great guide to help you understand steps you can take to improve your “Opportunity” analytic data.
  • How your earnings compare to other Taskers in your area. 

FAQ

How do I increase my “Opportunity”?

This one is easy. With each task you complete, you have the potential to be moved  higher up in the search results, allowing you to be viewed by more clients and potentially booked more often. 

Our data shows a very clear correlation between search result ranking and number of task invitations received, so Taskers who rank higher will typically get more invitations.

What if I’m appearing in search results, but clients aren’t choosing me

Client behaviour is sometimes an unknown variable in your tasking experience. That said, it will always help you to have:

  • As much availability as possible
  • A clear Tasker photo
  • A targeted work area map
  • Unique skills and experiences pitches
  • Photos of your completed tasks
  • Great reviews

If you’re not seeing the results you want, consider adjusting any of these parameters to increase your search result ranking.

How does TaskRabbit calculate anticipated task count and anticipated earnings?

We include anticipated task counts and anticipated earnings in your Tasker Analytics so you can better determine your earning potential on the TaskRabbit platform and make more informed decisions on how you’re running your business. These estimates are based on overall market activity and your individual analytics in each category—essentially, they’re a built-in way to help with goal setting and assist you with building a successful business.

What do my “Opportunity”, Earnings”, and “Tasks” comparisons mean?

These numbers show how your activity compares to other Taskers. Here are examples for each category:

Opportunity: If your score is 80%, it means you’re being shown more than 80% and less than 20% of Taskers in your area.

Earnings: If your percentile score is 75%, it means you’re earned 75% more than some Taskers and 25% less than others in your area.

Tasks: If your percentile score is 60%, it means you’ve completed more tasks than 60% of Taskers and fewer tasks than 40% of Taskers in your area.

If I have a lot of experience and charge more than nearby Taskers, will I still show up in client search results?

 If you have higher-than-average prices but a stellar track record of completing tasks, awesome—you’ll still rank competitively pending your availability and location. Our goal is simple: to give you a better chance of getting hired.

Will my analytics suffer if I refuse a task I’m not qualified for, if a client cancels, or if I have an emergency?

We recognize that certain tasks can’t be completed for a variety of reasons, so we consider the average task completion rate for all Taskers in your area when determining how you display in client search results.

What happens if I’m a traveling Tasker and work across multiple metros in my country?

You’re on the go and so are your analytics! As you travel to another area your analytics data will update to reflect the new city you are in. For example, if you are in London, you will be shown analytic data that reflects London. As you travel to Cardiff, your analytic data will now update to reflect data specific to Cardiff. The only analytics not affected by the area you are in will be “Total Earnings” and “Completed Tasks.”

Ratings and Reviews

At the end of every task, clients rate and review their experience working with you. This is an indicator to potential clients of what it’s like to interact with you and the quality of your work. Always try to provide the best experience possible to make your ratings shine—shoot for the stars! 

Your business analytics are calculated based on your activity in the last 30 days, and updated on a rolling basis.

Revisit this article anytime you need a reminder of why analytics are important, and how you can get back on track if they take a dip. 


As always, we aim to make your Tasker experience as straightforward as possible. While the analytics outlined above are designed to increase your visibility of the overall TaskRabbit marketplace, they’re also a great way to help you understand how you could earn more money on our platform. 

Posted in UK

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