Behind our Brand Refresh 

You might notice things starting to look a bit different around here. You’re not the only one growing your business; we decided it was time to give our brand a fresh coat of paint in line with the times and where we’re heading. 

Read on for a behind-the-scenes look at the process of our brand refresh and, most importantly, the reasons behind it.

Evolving the logo 

In 2008, Taskrabbit started as a platform for getting household tasks and errands done in a pinch. Speed was the name of the game—hello, rabbit—but over the years, Taskrabbit has evolved. Today, it’s a platform that connects Taskrabbit users with reliable, skilled experts like you who can help them complete home projects that they lack either the time or confidence to do themselves. 

As a Tasker, you can build your business doing what you do best. Taskrabbit lets you set your own schedule and choose your rates–which you get to keep 100%. It’s the perfect path to a flexible and financially stable lifestyle, and you won’t find that on any other platform.

Here at Taskrabbit, we’ve always been about neighbors helping neighbors, and our new branding showcases both sides of the business coming together. With our new wordmark logo, we lower-cased both “task” and “rabbit” to create balance and symbolize the equal importance of both sides of our marketplace. The two distinct “a” characters represent the uniqueness of clients and Taskers; noticeably different but of equal importance.

What about the rabbit?

We’ve had tons of fun over the years with the “rabbit” part of our name (April Fools Day, we’re looking at you), and it will always remain part of the company legacy; our name is not changing. However, we’re in the business of connection and tasks, not rabbits. 

By evolving beyond the rabbit icon, we can showcase human interactions and the people we empower. The new brand champions the Taskers who have created livelihoods via our platform and the customers who help Taskers thrive. To hero our real, everyday Taskers, we are showcasing them in our updated advertisements—not stock images. 

 

From rabbit-forward to human-first 

Updating our colors and typeface

Our evolved palette, named fondly after house plants—Monstera, Fern, Pampas, and Lily—represents the feeling of accomplishment after a job well done. Our updated font, Inter, is a highly versatile, customizable, accessible, and web-safe font.

Introducing Just Task  

“Just task” is our unified call to action. Whether you’re a customer who needs work done around your home or a Tasker seeking flexible hours with a high earning potential, the answer is the same: Just task.

What the new Taskrabbit is and isn’t 

Our new Taskrabbit is about building one united brand that celebrates and honors what we’re all about: customers and Taskers helping each other. We’re building a human-first brand that focuses on connection, quality, and trust by leaning into our foundational sentiment of “neighbors helping neighbors” now more than ever before when your time and flexibility are more valuable than ever before.

What’s not changing is the foundation of our business. The ability for you to make meaningful income in task categories you know and love, like Furniture Assembly, Moving, Mounting, Minor Home Repairs, etc., is here to stay—and we are tirelessly working to spread the word and bring you more work. 

Have a look around to take in our new brand (and maybe even update your availability while you’re at it!). Enjoy! 

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