You’ve probably heard us reference Business Metrics on more than one occasion. Especially in reference to encouraging Elite-level metrics for all of our Taskers. But why are they important? Over the next few weeks, we will introduce each of the factors that go into your overall Business Metrics—Acceptance Rate, Response Rate, and Reliability Rate. This will give you a clear understanding of what Business Metrics are and how you can improve yours.
First up is Acceptance Rate.
If you’re wondering what “Acceptance Rate” means, here’s the quick answer: Acceptance Rate is the percentage of direct task invitations that you’ve accepted in the last 30 days measured against the total number that you’ve received.
Taskers should aim to have at least a 75% Acceptance Rate at any given time. Because you alone are responsible for all of the factors that go into this calculation (setting your own schedule, Work Area Map, and Skill Categories), this is an attainable goal to have!
Taskers with higher Acceptance Rates complete more jobs, create more invoices, and make more money. In looking at the top reasons why Taskers sometimes have low Acceptance Rates, we found four common reasons—all of which are easily fixable:
- Forgetting to update their schedules when availability changes.
- Setting their Work Area Maps too wide—they don’t actually want to work that far away!
- Accidentally forgetting to pause their accounts when not wanting to task
- Opting into Categories they aren’t qualified for.
So, why does keeping your Acceptance Rate up matter?
It’s all about building a strong, trustworthy business. Clients expect you to be reachable during the times that you’ve indicated you are able and available to help. If your Acceptance Rate falls below 75%, your ability to appear in Recommendations in the marketplace may be reduced.
How does my Acceptance Rate affect Clients?
If you do not respond to direct Client invitations because you are unavailable to complete the task, this leads to a poor Client experience—and a degradation of the TaskRabbit platform as a whole. This means Clients book fewer tasks, and Taskers have less opportunity to task. Clients want a smooth experience when hiring a Tasker, which is why it’s always best to keep your profile and availability up to date!
What should I do if I can’t accept a task invitation that I have received?
If you find that you cannot accept a direct invitation, please forfeit the task as soon as possible so that the Client can select someone else quickly. Forfeits based on outside circumstances or Client errors will not impact your Acceptance Rate. Forfeiting is the most appropriate way to decline an invitation rather than asking a Client to cancel and start their search from scratch.
Our crew at TaskRabbit HQ is dedicated to providing a superior platform from which you can run your freelance business, and is always trying to improve the experience for you and your Clients. It’s important to remember that we make up a community and that Tasker reliability and responsiveness is critical to ensuring that Clients have a great experience. These great experiences will encourage Clients to use the TaskRabbit platform, thereby creating more work for more Taskers. This is why we’re always looking for ways to help you get the most current and up-to-date metrics for your business.
Stay tuned in the coming weeks for a deep dive into our other Business Metric factors—Response Rate and Reliability Rate. In the meantime, if you’d like to learn more about your business metrics, check out our Support Center article on the topic.